UTILITY

Privacy Policy

Last Updated: September 2026

At Lady Ink Melbourne (operated by Tamara Caspersz, located at 54 Baxter-Tooradin Rd, Pearcedale, Victoria), we are dedicated to protecting your privacy and treating your personal data with the highest degree of respect and confidentiality. This Privacy Policy outlines how we collect, store, utilize, and protect your information when you browse ladyink.com.au, submit online booking requests, or receive custom tattoo and laser services in our private Melbourne studio.

We operate in strict compliance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and Victorian statutory public health standards for skin penetration and body art establishments. By engaging with our website, completing an inquiry form, or attending an appointment, you acknowledge and agree to the information practices described in this policy.

What information do we collect?

When you book a consultation or contact Lady Ink, we collect personal identifying details including your full name, email address, contact telephone number, and date of birth (required to strictly enforce Australia's legal 18+ age requirement for body art). We also collect project details such as reference photographs, desired tattoo dimensions, body placement, and artist preference (Tamara, Lau, Ramona, or Paris).

To ensure your clinical safety during tattooing or Q-switched laser removal, we collect confidential health disclosures regarding relevant medical conditions, allergies, skin sensitivities, medications (such as blood thinners), and pregnancy status as required by Victorian infection control guidelines. Additionally, our website automatically logs technical analytics such as IP addresses, browser types, and anonymous cookies to optimize site performance and browsing experience.

How do we use your information?

We use the personal information collected exclusively for legitimate studio operations, including: reviewing your design concept and allocating your project to the most suitable resident artist; providing accurate hourly or full-day sit price quotes; coordinating appointment schedules and sending booking confirmations; verifying clinical eligibility to ensure procedures are safe for your skin; providing personalized aftercare instructions during healing; and complying with mandatory Victorian public health documentation and Australian Taxation Office (ATO) record-keeping obligations. We never sell, rent, or monetize your personal information to third parties.

How long do we keep your information?

We retain your personal details, consultation history, and reference artwork only for as long as necessary to fulfill operational studio requirements, resolve potential inquiries, and satisfy legal obligations:

  • Client Consultation & Design Files: Retained for up to 3 years to ensure artistic consistency, stencil sizing continuity, and color reference across multi-session sleeve projects.
  • Health & Consent Declarations: Archived securely for a mandatory minimum period of 7 years in compliance with Victorian public health laws governing skin penetration.
  • Financial & Tax Invoices: Stored for 5 years to meet statutory record-keeping requirements mandated by the Australian Taxation Office (ATO).
  • Digital Inquiries & Communications: Retained only until your consultation is completed, or immediately purged upon your written request to unsubscribe.

When records exceed their statutory retention periods or are no longer clinically required, all physical and digital files are securely destroyed, shredded, or permanently redacted in accordance with Australian privacy standards.

What are your privacy rights?

Under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, you hold definitive rights regarding your personal records. You are entitled to request access to the personal information Lady Ink holds about you, ask for corrections if any record is outdated or inaccurate, and request the deletion of non-essential marketing data. You may withdraw consent for communications at any time.

To submit an access or correction request, please email our administration team at jacqui@ladyink.com.au. We process and verify identity requests within 30 business days without charge. Please note that certain health disclosure forms and statutory 18+ age verification logs cannot be immediately erased where mandatory Victorian public health legislation requires ongoing retention.

How do we keep your information safe?

We maintain rigorous technical, administrative, and physical security measures to safeguard your personal data against unauthorized access, loss, misuse, or compromise. All online booking submissions, reference file uploads, and communications on ladyink.com.au are encrypted using industry-standard SSL/TLS technology. Physical consent documents and confidential health disclosures are kept in locked, restricted-access storage within our private Pearcedale studio, accessible solely to certified practitioners and authorized studio staff. While no method of digital transmission or storage is 100% impenetrable, we regularly review and upgrade our security protocols to maintain the highest levels of client safety and confidentiality.